| REGISTERING A .COM : WHY TWO DOMAINS ARE BETTER THAN ONE ! |
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| Wednesday, 07 July 2004 | ||||
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YOU HAVE FOUND A GREAT DOMAIN NAME NOW REGISTER IT !What’s in a nameBased on the Articles REGISTERING A MAGNETIZING DOMAIN and the free Ebook by Steve Baba PHD see references Convention dictates 4 key factors should be weighed against each other , Image & Brand , how memorable is your site name , potential for trade marks conflicts and the all important cost but are you missing something very obvious .When you want to find something online, you go to a search engine and type in a term that is either the item you are searching for or something that comes pretty close. So let’s say you’re looking for a language translation service. It’s almost safe to bet your house that you will type in terms like ‘language translation’ or ‘translation services’ or translating languages’, right? This is what comes to most people’s minds. You have probably fallen into one of the biggest pitfalls new business owners fall into. It all starts with… Your domain name! Most people believe naming your domain after your company name is the best thing since sliced bread. This is a total myth. TIP : There is nothing to stop you registering your company name and using web forwarding to point this URL at your search engine friendly , keyword rich domain name . It make sense to use one domain name for your business stationary , offline advertising , tv , radio , billboard , leaflet , paper , online - newsletters , e-mail campaigns , pay per click – google and yahoo and another for the search engines . Not convinced well check it out now , for yourself visit overture at go to:KEYWORD SUGGESTION TOOL Currently Offline ALt Try internet domain registration keyword research tool Then enter the terms/words you feel people would type in when looking for a particular service. This tool gives you a breakdown (from highest to lowest) of the most sought after terms. So somebody with a domain name like florida-holiday-lets.com has a MUCH higher appeal to search engines than bingobobsgetaways.net. Consequently, the former site will be closer to the top rankings because the domain name is keyword rich. This means the best keywords people use to search for a particular thing online is incorporated in the domain name. It’s a very powerful and often overlooked tactic that could bring you a flood of qualified traffic. Test this for yourself by typing in random terms in a search engine and watch as the top results yield keyword rich domains. It’s a tested and proven method so…use it! Are The Best Domain Names Taken?Most of this will probably be news to a lot of people which puts you behind the 8 ball. What do you do when you try and find a keyword rich domain and discover they have all been taken? Well, this actually opens another door for you. Combining generic keywords in a domain name multiplies search engine references . Recently search engines have changed to allow 67 characters . Conventional wisdom says long names are a mistake , meaning composite high grade key word rich names are still unregistered. Which means you can still get your hands on a relevant dot com top level domain. The offset - Include in the meta tag description you short site domain name , ensuring you get a name check on the search engine , on click through , near the top of the page add a reminder to book mark your page .... And , remember search engines are click through . Don’t be afraid to Get creative and be flexible you can still find a great unregistered name . Go ahead and experiment with keywords & mix and match naming strategies Naming strategiesGather the best you can find and put them in various combinations. You can also use numbers in your domain which is a newly discovered secret. Putting a ‘1’ before the first letter is picked up by the search engines before any letters. You can use the number followed also by a dash. Both of these are recognized before letters in search engines. Here’s another slick trick. When Yahoo! and other major search engines check, they will look to see who actually owns the site. If you register your domain starting with a ‘1’ like 1waytranslation.com make sure you put 1waytranslation.com as the owner of the business when you register it (you didn’t think they would believe your business really starts with a 1 did you?). If it’s registered under the same domain, they leave it alone! EVALUATION -By now you have already created a list . If you have not got that far yet , then a visit to www.GoDaddy.comGo ahead type in a domain name into the search box below , if your name is taken , it will generate a list of unregistered top level domains dot .com starting at $9.99, will generate a list of similar names prefixed or suffixed with the suggestive naming strategy . You really don’t have to do any work at all . When you have generated your list of available domain names . Weigh up you name against these criteria , what sort of image does the name convey , is the name catchy or shocking , does it scan , is it meaningful , does it incorporate a memory hook , [123FTP has a hook , it’s short , but it has a drawback a .co.uk top level domain . The rhythmic hook reduces two elements to one but the .co.uk suffix adds a second element and creates a potential for diverted traffic ] . How much does it cost , a rule of thumb which potential speculators should bear in mind when attempting a valuation is that a great name is likely to add 1 % to the bottom line per annum for a premium site . IF you are interested in speculating then consider the turnover of your intended business , turnover 1 million the 1 percent rule equates to a 10,000 dollars per annum . Appraisals are likely to overvalue by a factor of ten , so cyber squatters beware . Key word rich Names that are not considered premium , less than 1000 dollars provide much greater value for money and may pay for themselves many times over through increased organic search engine traffic In tandem it must be stressed with proper site promotion . Every business is a field of dreams but you must promote it . A final word of caution, do everything within your power to get a .com suffix. There is debate about whether .com’s get preferential treatment over others like .biz and .net, but from a buying publics perspective, .com is the safest and best way to register. The public has been ingrained that .com is credible and safe. REFERENCES By: Sammer Hakim Free Ebook Steve Baba Semmly |
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